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Milan Design Week 2018: highlights, trends and reflections

d’Doubles

Apr 30, 2018

It is difficult not to be inspired in Milan during its famous Milan Design Week. Creativity and innovation is overflowing and it was very apparent especially with the booth designs at the fair. To us, the booth design of the various brand was one of the main attractions. It was inspiring seeing how the different brands differentiated themselves from one another and it was clear how much effort was put into designing the booths – especially with the display of the furniture and applications of lightings to the furniture. Proving that size does not matter, we were more impressed with fresh, new designs from the smaller booths. Not only were they more innovative, they were also open to sharing information about the design and exchange of ideas. As such, we have definitely collected some good ideas for our showroom at 61 Tai Seng Avenue and are excited to implement them. […] One overarching theme that was prevalent during the fair was the colour green and generally the lean towards sustainable living – and this was in line with the “Be Human” theme of Milan Design Week 2018. We also saw a shift towards more green tones – and this could be to further reflect the importance of environmentally-friendly furniture. Such colours emphasise the relationship between nature and humans and the desire to bring nature into the city in a different way. Below are some of the other highlights of the trip:

[…] We were not the only one’s impressed by Sitia’s Laguna modular sofa designed by Elena Trevisan. The sofa won the prestigious Silver A’Design award 2018. The beautiful sofa won because of “its superior design, providing ease of interaction or use, with high design value content, function, performance and reliability”. The modular sofa is said to be inspired by the Venice’s artistic heritage. It boasts a 50s flavour and can be combined and reconfigured to create light and sculptural compositions. The Laguna is perfect for waiting areas and of the contemporary world at large. The Laguna comprises simple hidden linking devices that enables one to compose different individual layouts – and this adds to the beauty of the sofa.

You can find the full article here.

Press Laguna on D'doubles